This Privacy Policy explains how The Wine Shop collects, uses, stores, discloses and protects personal information in connection with our website and business operations (wine retail, tastings, events, private functions). We are committed to complying with POPIA and respect your right to privacy and security of your personal information.

What personal information we collect

We may collect the following categories of personal information:

  • Your name, contact details (email address, phone number, postal address) when you register for an event, purchase wine, subscribe to our newsletter or contact us.

  • Payment and billing information (when you buy from us).

  • Preferences, feedback and communications (your wine preferences, event feedback).

  • Usage information from our website (cookies or analytics – see below).

  • If relevant, special personal information (for example dietary requirements for events) – we will only collect this with your explicit consent, where required.

How we use your information

We use your personal information for the following purposes:

  • To process your orders, bookings, subscriptions and enquiries.

  • To provide you with our services, manage events and tastings, and communicate with you (event updates, confirmations, receipts, marketing if you consent).

  • To tailor offers, experiences and communications according to your preferences (so you discover new wines, flavours and experiences with us).

  • To comply with legal or regulatory obligations.

  • To improve our website, services and user experience (analytics, feedback).

We will process your personal information only where one or more lawful bases under POPIA apply (e.g., you consent, it is necessary for the performance of a contract, or it is in our legitimate interest) and always in line with the eight conditions for lawful processing under POPIA. 

Cookies and website tracking

We use cookies and similar technologies to track your interaction with our website (for analytical, functional and marketing purposes). You may be given the option to accept or refuse cookies when you first visit our site.
If you disable cookies, some features of the website may not work as intended.

Disclosure and transfers of information

We may share your personal information with third parties (for example payment service providers, event partners, logistics or delivery partners, marketing service providers) who assist us in providing our services.
We ensure that such third parties are bound by confidentiality and data protection obligations and only use your information for the purposes we have defined.
If we transfer your personal information outside South Africa, we will do so only when the recipient in the foreign country provides an adequate level of protection or when the transfer is subject to equivalent safeguards, as required under POPIA.

Data security and retention

We implement appropriate technical and organisational measures to safeguard your personal information against damage, loss, unauthorised access or other unlawful processing.
We will retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with applicable laws, resolve disputes, or enforce our agreements.

Your rights

Under POPIA you have certain rights in relation to your personal information, including:

  • The right to access and obtain a copy of your personal information that we hold.

  • The right to request correction or deletion of your personal information.

  • The right to object to or withdraw consent (where processing is based on consent).

  • The right to lodge a complaint with the Information Regulator if you believe your personal information has been processed unlawfully.
    If you wish to exercise any of these rights, please contact us using the details above.

Marketing communications

If you have consented to receive marketing communications from us, we may send you newsletters, offers, and event invitations. You may opt out of marketing at any time by clicking the “unsubscribe” link in any email or contacting us directly.

Changes to this policy

We may update this Privacy Policy from time to time. The “Effective date” above indicates when the policy was last revised. Please check back periodically.

Contact us

If you have any questions, concerns or would like further information about our privacy practices, please contact us via updated contact details available in “Contact Us” page.